Are Your Presentations Powerful Or Pathetic? 4 Persuasive Presentation Preparation Tips
BY FC Expert Blogger Lisa NirellWed Jun 15, 2011
Over the past month, I attended three conferences. Each one brought together some of the greatest minds in B2B sales and marketing. Sadly, some of their presentations distracted us from their important messages. A chronic case of PPD (Pathetic Presentation Disorder) surreptitiously sabotaged their agenda.
PPD symptoms abound at technical and B2B conferences. According to Jerry Weisman, presentations coach and author of Presentations in Action, “The way that most business people rehearse their presentations is by clicking through their PowerPoint slides and saying something like, “‘OK, with this slide I’m going to say a bit about our sales revenues…and with this one, I’ll talk about our path to profitability…and then I’ll show a picture of our lab and talk a little about R&D.”
Jerry, I feel your pain when I am sitting in the audience! I was agitated enough to ask my friend Guy Kawasaki for advice. Guy’s keynote at the Allegiance Summit enchanted everyone. Guy is the global expert on building customer evangelists. He is equally known for his uplifting presentations and just launched his ninth book, Enchantment.