A logo idea that made me smile…
Brief:
To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.
Creative execution:
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.
The Committee of Organ Donation in Lebanon is an organization dedicated to gifting organs from donors to people in need. Their identity centers on what would be a grisly concept if it was not so tastefully done. A bit more information can be found here.
Seen on Ads of the World. By Dubai-based ad agency DDB. Via Brand New.
BRANDING, BETTERED. 