BRANDING, BETTERED.

Shortened logos, still readable

When a logo is seen often enough, it can be simplified yet still identify its own | LogoDesignLove

When a logo is seen often enough, it can be simplified yet still identify its owner.

The following are from a TVN Channel advertising campaign to run alongside the tagline, “Shorter commercial breaks.”

Coca Cola logo simplified

Ikea logo simplified

Heineken logo simplified

“Shorter commercial breaks. TVN Channel.”

Advertising Agency: Lowe Porta, Santiago, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Copywriter: Sebastián Collantes, Kiko Carcavilla
Art Director: Cristian Kemp


 


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