“Some of the best logos are obvious, that’s what makes them resilient.”

Red Cross logo
Red Cross, designed by Henri Dunant, 1863

Penguin logo
Penguin, designed by Jan Tschichold, 1949

Blue Circle logo
Blue Circle, designed by F H K Henrion, 1970

Puma logo

Shell logo
Shell, designed by Raymond Loewy, 1971

Apple logo
Apple, designed by Rob Janoff, 1977 (updated 1999)

Bell logo
Bell System, designed by Saul Bass, 1969


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