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December 14, 2011 / brandcon

When logos look alike

logodesignlove.com

It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that?

Well, we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical.

Here I have compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today.

Sumpter & Gonzalez LLP and Stylegala

stylegala sumpter gonzalez logos

National Film Board (recently updated) and Virtual Global Taskforce

NFB virtual global taskforce logos

Carrier and Ford

carrier ford logos

Scottish Arts Council and Artworkers

scottish arts council artworkers logos

NBC and Nebraska ETV Network

nbc nebraska etv network logos

One SpaManulife One and Penzeys One Magazine

one spa manulife one logos

 

 

 

pseudoroom design and Cyberathlete Professional League

pseudoroom cpl logos

Graphic Design Blog and Peter GI

graphic design blog peter gi logos

Star Sports and maltastar.com

star sports malta star logos

Sun Microsystems and Columbia Sportswear

sun microsystems columbia sportswear logos

searchmash and smashLAB

searchmash smashlab logos

Wayback Machine and Google Blogoscoped

wayback machine google blogoscoped logos

Beats by Dr. Dre and Anton Stankowski‘s 1971 Stadt Bruhl logo

dr dre beats stadt bruhl logos

 

LA Lakers and LA Clippers

la lakers la clippers logos

 

 

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