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February 23, 2012 / brandcon

Rio 2016 Paralympic Games logo

In 2016, the Olympic and Paralympic Games will take place for the first time in South America, in the city of Rio de Janeiro. The Olympic emblem was launched more than a year ago, but I just watched the “brand video” for the Paralympic Games that gives an interesting glimpse of the work involved.

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Official video about the creative process of the first multisensory brand in the history of the Paralympic Games, created by Tátil Design for the Rio 2016 event.

“The goal was to create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.”

Quote via PSFK

Rio 2016 Paralympic logo
The Paralympic emblem is launched at Lagoa Rodrigo de Freitas

Rio 2016 Paralympic logo
Sir Philip Craven, IPC President, with the Paralympic Games emblem

You can see how the emblem might animate in this short video.

more…

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