Clients need to know. Designers, too.
One client might think a designer is stalling by not sending an immediate quote, as if the designer wants to figure out how much is available. But the designer is by no means guaranteed the business, so it makes more sense to offer a quote as soon as possible.
Thing is, no project is the same and every client differs. A designer can’t give an accurate quote until a design brief is in place, and that doesn’t happen until after talking.
This design pricing formula does a little to explain the complexity of cost:
A lot of designers struggle with pricing, and I’m regularly asked how I work it out. As much as I want to, I can’t tell you what to charge, and the design pricing formula explains why.
No-one knows better than you how much talent you have, and every project specification is different. If your client is asking for a rush-job, they’ll expect to pay a higher rate.
The physical location of my clients doesn’t change what I charge, but it could alter what the client is willing to spend.