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July 1, 2014 / brandcon

Ad of the Day: Grumpy Cat “I AM SMILING”

So, what’s next for this million-dollar cat? An endorsement deal with America’s favorite cereal, Cheerios! (Well, second favorite after any giant bowl of crystallized hunks of corn syrup.) In this new spot from Saatchi & Saatchi in New York for Cheerios’ tastier cousin, Honey Nut Cheerios, Grumpy is introduced to the brand’s longtime mascot, Buzz the bee. It goes pretty much exactly how you’d expect.

Buzz is aggressively annoying. Grumpy looks unenthused. Buzz talks about how awesome Honey Nut Cheerios are. Grumpy still looks unenthused. Buzz demands a smile. Grumpy says, in meme form, that she is, in fact, smiling. Buzz, in return, insults Grumpy’s appearance. Buzz is a dick. The end.

But hold on. “How dare you call this beloved brand mascot a dick!” you say. To which I would reply, it’s not Grumpy’s fault that she looks like that, just like it’s not her fault that some kid named her Tardar Sauce. Grumpy, you see, suffers from a combination of feline dwarfism and an underbite, according to her Wikipedia page.

So, long story short, Buzz is straight up bullying Grumpy for a serious (maybe? I honestly have no idea) medical condition. Think about that when you’re eating your Cheerios tomorrow morning…

CREDITS
Client: General Mills/Honey Nut Cheerios
Agency: Saatchi & Saatchi, New York
Executive Creative Director: Peter Smith
Creative Director: Johnnie Ingram
Creative Director: Chris Skurat
Copy Writer: Adam Kline
Art Director: Justin Roth
Executive Producer: Gregory Hall

more…

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