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July 15, 2014 / brandcon

“I will survive” NERDS TODAY, BOSSES TOMORROW…

The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi ItzkoffMariano Serkin
Creative Directors: Juan Pablo LufranoAriel SerkinDani MinakerSebastian Tarazaga
Agency Producers: Andy GullimanFelipe CalviñoAdrian Aspani
Account Director: Ana Bogni
Production Company: Landia / Stink
Director: Agustin Alberdi
Executive Producers: Daniel BergmannAndy FogwillDiego Robino
Producer: Nell Jordan
Director of Photography: Carlos Ritter

 

 

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