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November 14, 2014 / brandcon

Examples of how content marketing has evolved from 1895 to 2014

Did you know that content marketing started in 1985 when John Deere launched ‘The Furrow Magazine’ and P&G were the first to sponsor a soap opera, and this is where the term ‘Soap Opera’ comes from?

We’re sharing this video since it gives a simple introduction and interesting examples of how content marketing formats have evolved from sponsorship to video to editorial. Of course, the video is an example of a piece of content marketing too…

As the video states: ‘Content marketing is at the centre of many brand’s marketing strategy with powerful visual content, as it becomes so much more personalised with the tools and technologies that marketers have today.

more…

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