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PRΟTON Investment Bank -
Kulula is a low-cost South-African airline that doesn’t take itself too seriously.
Radio spot:
“Man go to Lanseria Airport. Mango counter. Man wanna go Cape Town. Man find out man cannot go. No man go. Then man go Kulula counter. Kulula go. Kulula call mango on orange once every hour. So you see, if man wanna go on Kulula, man go. 80% of our Lanseria flights every week are Kulula flights. So if you’re travelling to or from Lanseria it is the only way to go man. Kulula.com”
Check out their new livery! And get a kick out of the comments at the end of the photos.
Photos – by Malcolm Nason
The captain’s window is marked with the big cheese (”captain, my captain!”), the co-pilot’s window with co-captain (the other pilot on the PA system) and the jump seat is for wannabe pilots.
Other Kulula humour:
Kulula’s airline attendants and pilots are known for injecting a sense of humour into situations:
“Please pay attention to the safety announcement, because you will be writing a test shortly”. “If you are caught smoking, you will be asked to leave the aircraft”. “Me Tarzan, You on hold”, when phoning Kulula and being put on hold. “To operate your seat belt, insert the metal tab into the buckle, and pull the belt tight. It works just like every other seat belt; and, if you don’t know how to operate one by now, then you probably shouldn’t be allowed out in public unsupervised.” “There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.” “In the event of a sudden loss of cabin pressure, masks will descend from the ceiling. Stop screaming, grab the mask, and pull it over your face. If you have a small child travelling with you, secure your mask before assisting with theirs. If you are travelling with more than one small child, pick your favourite.” “Your seat cushions can be used for flotation; and in the event of an emergency water landing, please paddle to shore and take them with our compliments.” As the plane landed and was coming to a stop at Durban Airport, a lone voice came over the loudspeaker: “Whoa, big fella. WHOA!” “Please be sure to take all of your belongings. If you’re going to leave anything, please make sure it’s something we’d like to have.” “Ladies and gentlemen, we have landed in Cape Town . Please take all your possessions. Anything left behind will be shared equally between staff. Please note we do not accept unwanted mothers-in-law or children.” “As you exit the plane, make sure to gather all of your belongings. Anything left behind will be distributed evenly among the flight attendants. Please do not leave children or spouses.” “Kulula Airlines is pleased to announce that we have some of the best flight attendants in the industry. Unfortunately, none of them are on this flight!” “Welcome to Johannesburg, if this is not where you were intending to go then you have a bit of a problem.” -
TV| Africa | South Africa
Find all of SA’s leading Estate Agents’ properties on one website. Property24.com. Find your perfect home.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Peter Pohorsky
Editor: Ricky Boyd
Producer: Katherine Tripp
Audio: We Love Jam
Post: Condor
Additional credits: Plank Films
Published: October 2011 -
You might think it hyperbolic to refer to a redesign of the cardboard pizza box as a stroke of genius, but that’s precisely what this is. Green Box‘s design breaks down into four plates and a smaller (fridge-friendly) box for leftovers. What a thorough use of materials.
Still not convinced? Take a look at these photos.
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In 2016, the Olympic and Paralympic Games will take place for the first time in South America, in the city of Rio de Janeiro. The Olympic emblem was launched more than a year ago, but I just watched the “brand video” for the Paralympic Games that gives an interesting glimpse of the work involved.
Official video about the creative process of the first multisensory brand in the history of the Paralympic Games, created by Tátil Design for the Rio 2016 event.
“The goal was to create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.”
Quote via PSFK
The Paralympic emblem is launched at Lagoa Rodrigo de Freitas
Sir Philip Craven, IPC President, with the Paralympic Games emblemYou can see how the emblem might animate in this short video.
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I’ve stumble on this image showcase how some of the most famous logos we know have came to be just by combined other logos. The image include logos of Google Chrome, Twitter and Wikipedia among others. Obviously that’s not true, but still a funny thing to think about.
Via @MarkTallant.
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Che cosa guardi, eh? What’re you looking at, huh?
Che cosa guardi? What’re you looking at?
Mi stai spogliando con gli occhi? Are you undressing me with your eyes?
Poverino, non puoi farne a meno. Poor thing, you can’t help it.
Ti batte il cuore? Ti gira la testa? Is your heart beating? Is your head spinning?
Sei perso pensando che sarei tua per sempre? Do you feel lost thinking that I could be yours forever?
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iTC international trade company
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You may pick two..
BRANDING, BETTERED. 