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By JACQUELINE TAYLOR | HOUSTON CHRONICLE
Q: What’s the latest in Web design? I’m working on a new website, and I want it to be cutting edge. A: Social media have had a big effect on Web design. You may have noticed the icons for Facebook, Twitter and the like on many of the most up-to-the-minute websites. The idea is for visitors to share the site’s content with their friends and followers. It’s no longer enough to have a visually appealing website that people will notice; you need to provide compelling content for them to share, and you’ll want to include features that will keep them coming back.
The best new websites invite interaction and give users something to do when they come to your site. Icons for sharing are one way of encouraging the user to engage, as are other features such as videos, polls and surveys, opt-in newsletters or an invitation to leave comments.
Blogs and online discussion forums can keep the content fresh and interesting. But be careful of overloading your site with flashy designs or features that can frustrate. Visitors will be distracted by blinking or scrolling text, pop-up windows, or autoloading videos and sound.
Images that take too long to load, pages that are too lengthy, or content that requires too many clicks will discourage them from staying to see what you have to offer. Simpler is better: You want your site to be easy to navigate, your key information easy to find and actionable features easy to use.
Something else to remember is that visitors to your site won’t only be viewing it on desktop computers. They’ll be using notebooks, tablets and smartphones as well, and you’ll need to consider that when developing both content and design.
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Source: ANA / Forrester | Marketing Today
Seventy-eight percent of marketers feel that TV advertising has become less effective in the past two yearsNew York, NY (March 22, 2006) – A new survey, released today by the Association of National Advertisers (ANA) and Forrester Research, Inc. (Nasdaq: FORR), found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
The joint survey asked 133 national advertisers about their attitudes towards TV advertising and what impact new technologies, such as digital video recorders (DVRs) and video-on-demand, will have on their TV advertising budgets. Those surveyed represent more than $20 billion worth of advertising, including marketers from Charles Schwab, Colgate, Dunkin’ Donuts, Johnson & Johnson, Mattel, Pfizer, and Verizon.
“As DVRs look to climb above 30 million households in the next three years, advertisers are finding themselves forced to reconsider their media mix,” said Josh Bernoff, Vice President, Forrester Research, who presented the findings today at the ANA Television Advertising Forum in New York. “Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren’t buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.”
more: http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm
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Στους κλάδους που έχουν πληγεί περισσότερο από την ανεργία, συγκαταλέγεται αυτός της Ενημέρωσης και Επικοινωνίας, σύμφωνα με τα αποτελέσματα σχετικής μελέτης της ICAP Group.Στις παρούσες συνθήκες παρατεταμένης μείωσης της οικονομικής δραστηριότητας και εντεινόμενης ύφεσης, η ICAP Group επιχειρεί να δώσει μια σαφή εικόνα των εξελίξεων (με τη χρήση στοιχείων από την Ελληνική Στατιστική Αρχή (ΕΛ.ΣΤΑΤ.), όσον αφορά στην απασχόληση και ιδιαίτερα την ανεργία, η οποία εκτινάχθηκε σε επίπεδα ρεκόρ για τη χώρα.
Ένα από τα βασικότερα συμπεράσματα της Μελέτης αφορά στη διαπίστωση ότι για πρώτη φορά οι απασχολούμενοι είναι λιγότεροι από τους μη οικονομικά ενεργούς. Σύμφωνα με τη Μελέτη, ο μέσος αριθμός των απασχολουμένων μειώθηκε κατά 2,7% (120 χιλ. άτομα) το 2010 σε σχέση με το 2009. Επιπλέον, το εργατικό δυναμικό των 5,01 εκατ. ατόμων της Ελλάδος αντιστοιχούσε στο 53,8% του πληθυσμού εργάσιμης ηλικίας (άτομα ηλικίας >15 ετών), ενώ ο αριθμός των απασχολουμένων, ο οποίος διαμορφώθηκε σε 4,30 εκατ. άτομα (Δ’ Τρίμηνο 2010) αντιστοιχεί στο 46,1% του πληθυσμού εργάσιμης ηλικίας. Από την άλλη πλευρά, 4,31 εκατ. άτομα (το 46,2% του παραγωγικού πληθυσμού) δεν είναι ενταγμένο στην αγορά εργασίας, είναι δηλαδή οικονομικά μη ενεργό, ενώ το πρώτο τρίμηνο του 2011 η διαφορά διευρύνεται περαιτέρω.
more: http://www.advertising.gr/Article/1940/Epipeda-rekor-gia-tin-anergia
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Are Your Presentations Powerful Or Pathetic? 4 Persuasive Presentation Preparation Tips
BY FC Expert Blogger Lisa NirellWed Jun 15, 2011
This blog is written by a member of our expert blogging community and expresses that expert’s views alone.Over the past month, I attended three conferences. Each one brought together some of the greatest minds in B2B sales and marketing. Sadly, some of their presentations distracted us from their important messages. A chronic case of PPD (Pathetic Presentation Disorder) surreptitiously sabotaged their agenda.
PPD symptoms abound at technical and B2B conferences. According to Jerry Weisman, presentations coach and author of Presentations in Action, “The way that most business people rehearse their presentations is by clicking through their PowerPoint slides and saying something like, “‘OK, with this slide I’m going to say a bit about our sales revenues…and with this one, I’ll talk about our path to profitability…and then I’ll show a picture of our lab and talk a little about R&D.”
Jerry, I feel your pain when I am sitting in the audience! I was agitated enough to ask my friend Guy Kawasaki for advice. Guy’s keynote at the Allegiance Summit enchanted everyone. Guy is the global expert on building customer evangelists. He is equally known for his uplifting presentations and just launched his ninth book, Enchantment.
BRANDING, BETTERED. 