“Some of the best logos are obvious, that’s what makes them resilient.”
— MICHAEL BIERUT
Red Cross, designed by Henri Dunant, 1863
Penguin, designed by Jan Tschichold, 1949
Blue Circle, designed by F H K Henrion, 1970
Shell, designed by Raymond Loewy, 1971
Apple, designed by Rob Janoff, 1977 (updated 1999)
Bell System, designed by Saul Bass, 1969
BRANDING, BETTERED. 