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It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that?
Well, we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical.
Here I have compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today.
Sumpter & Gonzalez LLP and Stylegala
National Film Board (recently updated) and Virtual Global Taskforce
Scottish Arts Council and Artworkers
One Spa, Manulife One and Penzeys One Magazine
pseudoroom design and Cyberathlete Professional League
Graphic Design Blog and Peter GI
Sun Microsystems and Columbia Sportswear
searchmash and smashLAB
Wayback Machine and Google Blogoscoped
Beats by Dr. Dre and Anton Stankowski‘s 1971 Stadt Bruhl logo
LA Lakers and LA Clippers
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“Some of the best logos are obvious, that’s what makes them resilient.”
— MICHAEL BIERUT
Red Cross, designed by Henri Dunant, 1863
Penguin, designed by Jan Tschichold, 1949
Blue Circle, designed by F H K Henrion, 1970
Shell, designed by Raymond Loewy, 1971
Apple, designed by Rob Janoff, 1977 (updated 1999)
Bell System, designed by Saul Bass, 1969
BRANDING, BETTERED. 